About 70% of Oscar viewers tune in annually to see what the stars are wearing. About 20% view to see who actually wins the Oscar for "Best Cinematographer", "Best Visual Effects" and "Best Animated Short". The other 10% watch because they are married to someone from the first two categories of viewers.
Regardless the reason for watching the 83rd Annual Academy Awards one thing is clear, viewers were tweeting in masses. Social media chatter and the Oscars now go together like Charlie Sheen and Coke induced diatribes.
And the most buzzed about celebrity? James Franco, followed by Anne Hathaway according to Mashable. In total it is estimated the Oscars were mentioned in nearly 1.27 million tweets and 1.9 million Facebook status posts.
And the Oscar for highest trending movie during the Oscars goes to 'The "F"ighter':
